ReneSola breaks into LED lighting
ABOUT: When solar manufacturer and supplier ReneSola became a client of mine in 2015, they were facing a challenge: their product line was changing, but their public image was stagnant. As the lead Antenna account manager, I helped ReneSola enter the LED lighting market and rebrand as a 'green energy product supplier.' My work began with a market analysis and a messaging overhaul. I then helped ReneSola launch their LED product line at Lightfair International, developed project case studies and established a presence for the company on social media.
PROJECT TYPE: Public Relations | Digital Campaigns
ROLE: Account Manager | Project Manager | Social Media Manager
Sample Media Articles *click to scroll
Social Impact Report *click to scroll