Antenna Group turns 20 and refreshes its brand
ABOUT: At Antenna, I had the pleasure of doing public relations work for more than a dozen companies that are transforming our energy grid with clean technologies and sustainable services. Over the course of three years, I learned how to translate extremely complex and technical matter into digestible and impactful stories that even your least tech-savvy relative would understand. In addition to my work as a client representative, I led a number of creative marketing projects for our firm, including social media management, an e-newsletter redesign and video production. During my time at Antenna, the firm entered its third decade, expanded its service line, clientele, and regional footprint. This transformational change created an opportunity to tell our positive growth story and share our unique "Ant" culture with a swelling community.
PROJECT TYPE: Marketing
ROLES: Digital Content Producer | Project Manager | Video Producer
1. Developed a strong digital presence via Twitter to ensure we joined the national energy conversation, broadcast client successes and built relationships with media
2. Developed digital content to broadcast events that underscored Antenna's position as a leading cleantech PR firm that brings together innovators and next-gen business leaders
3. Redesigned our e-newsletter to enhance visuals and increase engagement among our subscriber base